D4 – Heavyweight 9 row styling brush

Moisture is essential for great natural coils and curls. When your hair feels a bit rough and dry, and looks that way too, this is the jar to reach for. The power-packed As I Am® DoubleButter® Cream is a rich emollient blend, graced with the finest array of natural butters and organic oils. It gets the job done. 236 ml.

You already know it and your hair can feel it! CoWashing is the way to cleanse your hair most of the time. This light no-suds conditioning cream gently removes residue including all of the things you’ve used to style and maintain your coils and curls. This cowash is different from any other because it contains a special blend of natural ingredients that...

Scheduled maintenance with this deep-down hydrating and fortifying treatment is a must for strong, shiny, soft, springy coils and curls. This rich penetrating conditioner is an exceptional composition of extracts of coconut, sugar cane, green tea, apple and lemon, shea butter, vitamin E and proven hair fortifiers. 236 ml.

This is a simple blend of oils that can be used in so many ways. I created it because I love using oils in my curls to add softness and shine, and every day I was using a different one, either jojoba, avocado or coconut. One day I actually stood there for several minutes trying to decide which to use that day, got fed up and thought, “To heck with this! I...

Natural textured hair is beautiful hair, but it also tends to lack moisture. When hair is dehydrated, it looks dull, feels rough, is difficult to style and resists efforts to define the coil pattern. So Much Moisture!TM is a glycerin-rich formula, enhanced with natural botanical extracts, providing deep hydration and incredible softness. It also contains...

As much as we love our natural-textured hair, the job of detangling can be quite a chore. Despite the time it takes to free wet hair of tangles, (particularly for those with longer, thicker hair), can result in breakage, fiber weakening and even excess shedding. Now, As I Am offers real “help” in the time of need. You can approach the necessary step of...

Soften & NourishA strengthening conditioner that detangles and restores moisture without weighing hair down. Perfect for those who regularly color, straighten or perm their hair as well as kinky, curly and wavy natural styles. Formulated with Jamaican Black Castor Oil and certified organic Shea Butter to nourish and strengthen damaged, brittle hair,...